Success Stories

Listed for: $1,299,000
Sold for: $1,400,000
Over Asking: +$100,000
Time on Market Before Me: 89 days with zero adjustments
Time on Market With Me: Sold on Day 1

What Went Wrong Before

• List price remained unchanged for 89 days despite clear market feedback

• Washed-out, low-quality photos and hazy aerials diminished appeal

• Home’s strongest feature — proven vacation-rental performance — was hidden at the bottom of the ad copy

What I Did

• Re-established pricing to intentionally create a multiple-offer environment

• Enhanced staging and improved flow

• Added a full outdoor entertainment area (fire pit + outdoor TV) to elevate lifestyle appeal

• Captured premium twilight photography with dynamic lighting as the new hero image

Result

Sold the first day on the market for $100,000 over asking.
A complete turnaround driven by strategic pricing, presentation, and premium marketing.

Listed for: $1,179,000
Sold for: $1,350,000
Over Asking: +$171,000
Previous Attempts: 2 agents | 327 combined days on market
After Me: Sold in 5 days

What Went Wrong Before

• Price sat unchanged for 146 days without activity

• A later minor price cut produced zero meaningful traction

• Marketing failed to create urgency despite being in a premium area

• Presentation was decent, but strategy was weak and poorly positioned

What I Did

• Implemented an event-based pricing strategy designed to spike traffic and create competition

• Leveraged the property’s premium location with targeted marketing + agent networking

• Focused all efforts on attracting qualified, motivated buyers

Result

4 competing offers in 5 days → Sold for $171,000 over asking.
A prime example of strategy outperforming stagnation.

162 Valley View Place | Arroyo Grande

Listed for: $1,699,000
Sold for: $1,699,000
Time on Market Before Me: 18+ months, 2 different agents, 0 offers
Time on Market With Me: New interest → Full-price offer → Successfully closed during complex contingent escrow

What Went Wrong Before

• First agent lacked experience

• Second agent provided generic marketing and poor communication

• Pricing failed to account for property limitations

• Marketing was weak, uninspired, and didn’t reach the right buyers
  

What I Did

• Ran an honest, data-driven pricing analysis (usable acreage + PPSF evaluation)

• Virtually staged interior and digitally removed distracting items

• Guided seller to paint over a bold red wall to broaden appeal

• Launched property-specific, targeted marketing campaign

• Managed a complex dual-contingency escrow + loan assumption
  

Result
Full-price sale after more than 18 months of zero progress with two previous agents.