Sell Your Home With Precision and Strategy

A data-backed approach, premium marketing, and hands-on oversight to ensure your home sells for its highest achievable price.

Comprehensive Market Analysis

Pricing is strategy — not guesswork.
You receive a precise, data-driven analysis aligned with buyer behavior and current market conditions.

Strategic Preparation

We identify the updates, repairs, and visual improvements that create outsized ROI and elevate buyer perception.

Premium Presentation

Professional photography, twilight imaging, aerial media, clean modern design, and a brand-aligned visual identity that attracts serious buyers.

Three-Phase Launch Plan

A structured rollout that builds anticipation:
Pre-Launch → Launch Week → Active Marketing Cycle
Each stage maximizes visibility and momentum.

Targeted Buyer & Agent Outreach

Your listing is marketed through multiple channels, including private agent networks, high-intent buyer groups, and local/off-market connections.

Negotiation & Contract Strategy

Clear offer positioning, focused negotiation, and contract oversight to protect your interests and maximize your outcome.

Professional Media

Architectural photography

Twilight photos

Aerial drone video/photos

Floor plans

3D virtual walkthroughs

Digital Exposure

High-end property website

SEO-optimized copy

Luxury syndication partners

Targeted social exposure

Email campaigns

Print & Physical Assets

Property brochures

Feature sheets

Neighborhood guides

QR-linked disclosure packets

Branded signage

Listed for: $1,299,000
Sold for: $1,400,000
Over Asking: +$100,000
Time on Market Before Me: 89 days with zero adjustments
Time on Market With Me: Sold on Day 1

What Went Wrong Before

• List price remained unchanged for 89 days despite clear market feedback

• Washed-out, low-quality photos and hazy aerials diminished appeal

• Home’s strongest feature — proven vacation-rental performance — was hidden at the bottom of the ad copy

What I Did

• Re-established pricing to intentionally create a multiple-offer environment

• Enhanced staging and improved flow

• Added a full outdoor entertainment area (fire pit + outdoor TV) to elevate lifestyle appeal

• Captured premium twilight photography with dynamic lighting as the new hero image

Result

Sold the first day on the market for $100,000 over asking.
A complete turnaround driven by strategic pricing, presentation, and premium marketing.

Listed for: $1,179,000
Sold for: $1,350,000
Over Asking: +$171,000
Previous Attempts: 2 agents | 327 combined days on market
After Me: Sold in 5 days

What Went Wrong Before

• Price sat unchanged for 146 days without activity

• A later minor price cut produced zero meaningful traction

• Marketing failed to create urgency despite being in a premium area

• Presentation was decent, but strategy was weak and poorly positioned

What I Did

• Implemented an event-based pricing strategy designed to spike traffic and create competition

• Leveraged the property’s premium location with targeted marketing + agent networking

• Focused all efforts on attracting qualified, motivated buyers

Result

4 competing offers in 5 days → Sold for $171,000 over asking.
A prime example of strategy outperforming stagnation.

162 Valley View Place | Arroyo Grande

Listed for: $1,699,000
Sold for: $1,699,000
Time on Market Before Me: 18+ months, 2 different agents, 0 offers
Time on Market With Me: New interest → Full-price offer → Successfully closed during complex contingent escrow

What Went Wrong Before

• First agent lacked experience

• Second agent provided generic marketing and poor communication

• Pricing failed to account for property limitations

• Marketing was weak, uninspired, and didn’t reach the right buyers
  

What I Did

• Ran an honest, data-driven pricing analysis (usable acreage + PPSF evaluation)

• Virtually staged interior and digitally removed distracting items

• Guided seller to paint over a bold red wall to broaden appeal

• Launched property-specific, targeted marketing campaign

• Managed a complex dual-contingency escrow + loan assumption
  

Result
Full-price sale after more than 18 months of zero progress with two previous agents.