Final Sale Summary
Listed For: $900,000
Sold For: $925,000
Days on Market: 1
Why This Sale Matters
The sale of 987 Allesandro establishes a new, relevant comparable that will influence nearby home values, buyer expectations, and appraisal outcomes over the next 6–12 months.
Sales like this directly affect:
Price-per-square-foot ranges used by appraisers and agents
Buyer psychology around what the market will support
How This Sale Was Achieved
Strategic Repositioning
When we took over the listing, the home had previously been on the market for over 100 days with no offers.
The issue wasn’t the property itself—it was pricing, preparation, and presentation.
The previous list price was not supported by comparables and did not account for the mixed residential/commercial neighborhood dynamics. The home was also cluttered, partially unfinished in areas, and lacked inspections or disclosures. Marketing consisted of dark cell phone photos and no targeted outreach.
Rather than relist it unchanged, we repositioned it entirely.
This mattered for three reasons:
Buyer confidence was low
The home’s unique dual-living flexibility was not clearly framed
The first impression did not match the value
Correcting these fundamentals changed the trajectory.
Property Preparation & High-ROI Improvements
Before relaunching, we focused only on improvements that would materially impact showings and marketing.
We completed:
Full interior decluttering and deep cleaning
Tenant coordination to remove excess belongings
Removal of an awkward bathroom connecting door
Removal of exterior washer/dryer units that detracted visually
Conversion of side yard space into a functional outdoor living area
Concrete painting and simple outdoor staging
Completion of unfinished exterior paint sections
Removal of a vehicle from the driveway
Minor repairs identified during inspection
These were not cosmetic overhauls.
They were strategic clarity improvements.
The result: buyers walked into a clean, cohesive, well-positioned property.
Removing Uncertainty Before It Starts
Before going live, we completed:
Home inspection
Pest inspection
Full seller disclosures
Preliminary title report
Natural Hazard Disclosure
All documentation was packaged into a buyer-facing disclosure file and linked digitally through the property website.
Providing transparency upfront accomplished three things:
Reduced hesitation
Shortened inspection timelines
Eliminated renegotiation risk
Buyers wrote strong offers because there were fewer unknowns.
Professional Presentation & Targeted Marketing
We launched with:
Professional photography (full room coverage, proper lighting)
Property website with QR-linked access to disclosures
Printed buyer informational guide at showings
Agent-to-agent outreach via calls and targeted emails
Office exposure and brokerage amplification
Social media across personal and Sotheby’s platforms
Targeted digital ads
Retargeting focused on Central Valley buyers
Postcard campaign
Full online syndication
The key shift:
The property was framed correctly—as a flexible coastal asset that could function as either a 4-bedroom home or a dual-unit configuration.
That positioning created urgency.
The Result
Offer received on Day One
$25,000 over list price
Strong terms
Short inspection contingency
Smooth escrow with no renegotiation
This sale demonstrates a simple principle:
Homes don’t sit because of the market.
They sit because of mispricing, poor preparation, and weak positioning.
When those variables are controlled strategically, leverage shifts immediately.
Get Your Personalized Market Impact Report
If you’d like a private update on what your home could sell for based on this recent sale, I’m happy to prepare a Market Impact Report tailored to your property.